We began a new project for L’Oréal, rehabilitating a shop in the centre of Madrid to serve as a reference for the new line of shops that the brand wants to open all over the Iberian Peninsula.
The task turned out to be more complicated than expected, because we needed a very large amount of demolition work to return the premises to a point from which we could start our work. We also had to balance, on the fly, the new concepts of the brand image, the rehabilitation of a protected site and the proper, on-time execution of all aspects.
The façade was one of the most controversial works, as it was necessary to tear it down completely in order to adapt its image to that on the plans from the municipal archive, which did not completely coincide with the current state of the building.
The installations were the essence and essential part of this project; however, thanks to the meticulous attention to construction details, they go practically unnoticed, creating an orderly space with clean lines that made it possible to showcase the L’Oréal products.